A useful prompt library reflects what buyers need to decide. Use these questions as starting points, then replace placeholders with real markets, requirements and sales-call language.

How to use the panel

Keep unbranded discovery prompts separate from prompts that name your brand. Save exact wording, engine, mode, market and date. Repeat a stable panel in fresh sessions, record failures and avoid treating generated prompts as proven search demand.

B2B SaaS

  1. Which [category] tools suit a [team size] [industry] company?
  2. What software supports [workflow] without [constraint]?
  3. Which [category] products integrate with [system]?
  4. What should we compare when replacing [current tool]?
  5. Which [category] tools are suitable for [regulated environment]?
  6. How do [Product A] and [Product B] differ for [use case]?
  7. What changes the implementation cost of [category] software?
  8. What evidence should we request before choosing a [category] vendor?
  9. What are the limitations of [Brand] for [use case]?
  10. Which alternatives to [Brand] fit [specific requirement]?

Law firms

  1. How should a [business type] choose a [practice area] law firm in [jurisdiction]?
  2. Which firms publicly describe experience with [matter type] in [location]?
  3. What should we ask a commercial law firm before an initial consultation?
  4. What documents help a lawyer assess a [matter type] inquiry?
  5. How do firms explain their fees for [matter type]?
  6. What public information helps verify a lawyer’s relevant credentials?
  7. How should a business compare local and specialist counsel for [matter]?
  8. What should a [industry] company consider when choosing outside counsel?
  9. What practice areas does [Firm] actually describe on its website?
  10. Does [Firm] publicly identify attorneys for [matter] in [jurisdiction]?

Accounting and CPA firms

  1. How should a [industry] business choose an accounting firm?
  2. Which firms describe outsourced finance support for [company stage]?
  3. What should we ask a CPA firm before switching providers?
  4. Which accounting firms publicly support [software]?
  5. How do bookkeeping and outsourced CFO services differ?
  6. What affects the scope of monthly accounting support?
  7. What records should we prepare before onboarding an accounting firm?
  8. How should we evaluate an accounting firm’s industry experience?
  9. What services does [Firm] say it provides for [industry]?
  10. What public evidence supports [Firm]’s stated specialties?

Consulting firms

  1. How should a [industry] company choose a [specialty] consulting firm?
  2. Which consultancies publish useful research about [business problem]?
  3. What questions should we ask before a [project type] engagement?
  4. How can we compare specialist and generalist consulting firms?
  5. What should a proposal for [project] include?
  6. What evidence helps assess a consultant’s relevant experience?
  7. What determines the scope of [consulting service]?
  8. What are common risks when selecting a [specialty] consultant?
  9. What work does [Firm] publicly describe in [industry]?
  10. What are the limitations of [Firm]’s stated service scope?

Agency and white-label services

  1. When should a small agency outsource SEO delivery?
  2. How should an agency compare freelancers and a white-label partner?
  3. What should a white-label AI visibility audit include?
  4. What questions should we ask before choosing an AEO delivery partner?
  5. How can an agency protect client relationships with outside fulfillment?
  6. What costs belong in an in-house versus outsourced delivery comparison?
  7. How should an agency assess a white-label partner’s QA process?
  8. What belongs in an AI visibility monthly report?
  9. What AI-search services does [Agency] publicly offer?
  10. What evidence should a buyer request before hiring [Agency]?

Frequently Asked Questions

Are these 50 prompts a representative market sample?

No. They are a seed library. Validate relevance with your own buyer evidence.

Should all engines be combined into one percentage?

Report them separately first. Any combined score needs explicit weighting.

Next step

Want a documented baseline of how AI tools answer your buyers’ questions today?

Request a buyer-prompt baseline →

About this guide

This guide is a practical framework. It does not report survey data, platform rules or measured client results, and any example in it is illustrative.

Want to see how your brand ranks in ChatGPT right now?

Run a free AI Visibility Audit to see where your business appears across ChatGPT, Gemini and Perplexity—and where competitors are being recommended instead.

Get Your Free AI Visibility Audit