Free AEO & GEO course
Become the brand AI recommends.
Learn AEO and GEO through practical lessons, quizzes and hands-on tasks you run on your own site.
- 20 modules
- 3 skill levels
- Self-paced
Learn. Practice. Build.
A clear path from curious to capable.
More than lessons
Skills you can use.
Practical skills that carry straight into real work, from content AI engines quote to measuring your visibility.
- Create content that gets citedWrite answer-first, self-contained passages that AI engines can lift and quote.
- Measure and improve visibilityTrack mentions and citations across ChatGPT, Perplexity, Google AI Mode and Copilot.
- Apply it in real workEvery module ends with a hands-on task you run on your own site or a client’s.
Inside the course
Module 1 · Quiz
Check your understanding
What does ‘grounding’ (also called RAG) mean?
- AThe AI answers only from what it learned in training
- BThe AI searches, reads a few pages, writes the answer from them and links them✓
- CThe AI copies the top result word for word
- DThe AI only uses Wikipedia
Correct! The answer is built from the pages the AI found. So your goal is to be one of those pages.
In every module
- Why it matters
- Key ideas
- Hands-on task
- Quiz
- Written answer
Your scorecard
Quiz and written-answer marks for every module, plus daily progress.
Syllabus
Your 20-module roadmap.
About 6 weeks at 45 minutes a day. Every module: a lesson, a hands-on task, a quiz and a written answer.
01 Foundation Build your AI search foundation. 8 modules · Days 1–14
- 01 How AI answers are builtRetrieval, grounding, fan-out Lesson · Task · Quiz · Written answer Day 1–2
- 02 Entities and brand factsBe understood before being cited Lesson · Task · Quiz · Written answer Day 3–4
- 03 Content that gets quotedAnswer-first, chunked, citable Lesson · Task · Quiz · Written answer Day 5–6
- 04 Structured data for answer enginesSchema that clarifies, not decorates Lesson · Task · Quiz · Written answer Day 7
- 05 Technical access for AI crawlersLet the right bots in Lesson · Task · Quiz · Written answer Day 8
- 06 Off-site authority and mentionsWin where engines look Lesson · Task · Quiz · Written answer Day 9–10
- 07 Measuring AEO and GEOPrompts, citations, revenue Lesson · Task · Quiz · Written answer Day 11–12
- 08 Putting it togetherAudit, 90-day plan, your case study Lesson · Task · Quiz · Written answer Day 13–14
02 Advanced Go deeper into how AI finds answers. 6 modules · Days 15–26
- 09 Inside the retrieval pipelineHybrid search, chunking, reranking Lesson · Task · Quiz · Written answer Day 15–16
- 10 Fan-out and topic coverage engineeringMap the hidden sub-questions Lesson · Task · Quiz · Written answer Day 17–18
- 11 Engine-by-engine playbooksGoogle, ChatGPT, Perplexity, Copilot Lesson · Task · Quiz · Written answer Day 19–20
- 12 Rigorous measurement and attributionVariance, sampling, incrementality Lesson · Task · Quiz · Written answer Day 21–22
- 13 Agentic search and AI commerceWhen the AI acts, not just answers Lesson · Task · Quiz · Written answer Day 23–24
- 14 Brand risk, controls and ethicsHallucinations, opt-outs, manipulation Lesson · Task · Quiz · Written answer Day 25–26
03 Expert Turn knowledge into client-ready work. 6 modules · Days 27–38
- 15 Score passages like a retrieverEmbeddings, BM25, hands-on testing Lesson · Task · Quiz · Written answer Day 27–28
- 16 Original research engines citeDesign, publish and spread data Lesson · Task · Quiz · Written answer Day 29–30
- 17 Scaling GEO safelyProgrammatic and multilingual pages Lesson · Task · Quiz · Written answer Day 31–32
- 18 Build your own AI visibility trackerData model, automation, pitfalls Lesson · Task · Quiz · Written answer Day 33–34
- 19 Multimodal and voice answersVideo, images, voice, local Lesson · Task · Quiz · Written answer Day 35–36
- 20 Capstone: running a client engagementDiagnose, forecast, scope, deliver Lesson · Task · Quiz · Written answer Day 37–38
Your next search advantage starts here.
Free. All 20 modules open right away, with quizzes, written answers, a scorecard and daily progress tracking.
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