A useful proposal makes the work easy to buy and hard to misunderstand. Replace promises to “rank in ChatGPT” with a defined baseline, deliverables and review process.

Copy this proposal structure

1. Business objective

“We will assess and improve the public information supporting [Client]’s visibility for [buyer group] evaluating [service/product] in [market]. Success will be evaluated through documented visibility observations and qualified business inquiries.”

2. Baseline scope

“Review [number] priority URLs and [number] buyer prompts across [named engines and modes], with [repeat count] observations. Deliver a citation log, factual-accuracy review and prioritized actions.”

3. Implementation scope

“Deliver [number] approved page updates, [defined technical fixes] and [defined entity/evidence improvements]. Publish only with the client’s authorized approval process.”

4. Responsibilities

“Agency owns client communication and final acceptance. Delivery partner owns agreed production and internal QA. Client provides accurate service facts, required access and timely review.”

5. Measurement

“Report mention rate, owned-domain citation rate, recurring gaps and attributable referral outcomes. Document panel versions, failed runs and attribution limits.”

6. Commercial terms

“Setup: [amount/currency]. Recurring scope: [amount/currency]. Additional work requires written scope agreement. State billing dates, revision allowance, term and exit process.”

7. Boundaries

“Search and AI platforms control their outputs. The engagement does not guarantee rankings, citations, leads or revenue. Legal review, translation, development and third-party fees are included only when explicitly listed.”

Price from the work

Estimate strategy, production, testing, QA, coordination and tool costs. A proposal with 200 prompts, several markets and repeated observations is materially different from a small one-market baseline.

Use the commercial model in the pricing guide to protect delivery margin. Do not copy direct-business retail pricing into a wholesale proposal without confirming the actual scope.

Frequently Asked Questions

Is this a signed contract?

No. It is a commercial proposal structure. Binding terms should be reviewed for the actual parties and jurisdiction.

Can we promise white-label delivery?

Only when your supplier agreement actually supports the confidentiality, branding and client-contact boundaries you offer.

Next step

Planning to offer AI visibility work to clients? We can scope the delivery behind your proposal.

Request Buzzlect’s agency delivery scope →

About this guide

This guide is a practical framework. It does not report survey data, platform rules or measured client results, and any example in it is illustrative.

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